Earlier it was very tough for any advertiser to decide how
much he should invest In Display network if he is a new advertiser. Google Team
suggested using Search Network with Display Select Campaign to get more potential
Customers.
Using this campaign type Google system sure to show your Ad
to those customers who are most likely willing to purchase. This is not
possible with Display Campaign only. Some of the best features using this
campaign types are as below:
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Automatically
Budget Divide: Adword System automatically divide budget to acquire most
qualified customers.
·
Ad
Placement: This shows result over Google search results, search partner
sites, Google Display Network sites and Video
·
Ad Formats:
Text Ads, Image Ad, Display Ad Builder Ad, App/Digital content Ads, WAP mobile
Ads, Product Listing Ads, Dynamic Search Ads
·
Targeting:
Keywords, Placement, Remarketing List (For Search Only), Site Category options
·
Bidding:
Manual and Automated Bidding for Search Network, Automated Bidding for the Display Network.
