New Call Only Campaign Introduced by Google Adwords

There are lots of business websites who are selling their service online via E-commerce setup. These website owner are capturing market data with

Google recently introduced Call only campaign which helps advertisers to deliver only calls for generating leads. The idea behind comeup with Call Only campaign comes due to increasing day by day searches over Mobile Phones / Smart Phones. These users are potential customers who are willing to obtain immediate service so more interested to call instead of visiting website.

How Call Only Campaign Works?

In Call Only campaign, A new sub-type is available which is “Call-only – Ads that encourage people to call your business. “ However you can add only call only Ad to any Search network campaign. 

You can create call only ads by following below mention steps:

·         Go To Ad tab and select Call Only Ad

·         Give Your Business Name

·         Enter Business Phone Number (or Google Forwarding Number)

·         Enter Description Line 1 & Line 2 with Call to action.

·         Enter Display url for view.

·         Enter Verification url.

Now your Ad will be appear on Mobile/Calling device with call extension. So everytime user click on your Ad is actually calling to your business number.

Drawbacks of using Call only Ads:

There are some drawbacks for using Call only which are as below:

·         As call only campaign delivers only calls but mostly user intention is to call only once they are well aware with you or already visited on your website. So there are less chances to receive calls via call only ads than regular mobile preferred Ads.

·         Recently announced Ad customizer does not work with cal only ads. So any special offer ending soon cannot connect with call only Ads.

·         Call Only ads are available for Search Network only campaign and can not use over Display network no even work for lightbox ads.

Al above point confirm that Call only ads is not a big success unless we get full access with other networks. Keep visit to get all Adwords & Search Engine Marketing update.

How SEO Agency can Win More Customers for SEO in Year 2015

A survey recently done by SEOWebTouch.com shared its report in which we found that after Panda & Penguin updates lots of agencies are shutdown. The biggest reason behind it is that they do not have enough clients to continue with agency services. This information Google already having, so Google itself trying to target those agencies who were dealing in SEO but now wants them to approach their clients for Adwords.

Most of the Agencies already started to take interest in Google proposal and started to pitch their clients for Adwords. But some questions come in minds are as below which covered in analysis survey:

·         Is this strategy good to follow?

Pitching clients for doing Adwords who are not having enough budgets is useless. Because Adwords is helpful only when you are having enough budget to spend. Lower budget you have can not get expected ROI. But it is better to suggest plan which includes SEO as well as Adwords too by using Remarketing, Branding and Display campaigns.

·         Is there no more Advertisers want to go for SEO?

As per survey records now a day advertisers who were not available online, now interested in advertising. But they are local one so they do not have enough budget to spend. There are many advertisers who are ready to spend upto $500 per month but need good planning strategy. If you have great strategy planning then you can achieve customers for your agency.

·         Where are customers?

Most of the biggest companies are now not interested in dealing with SEO Agencies as they already hired their Online Digital Marketing expert team. But still there are scopes of customers who are interested in Local Area advertising. So target those audience which are having local business is better.

·         Optimize Website or Local Business?

Website works as store branding when goes for local, but more interested in buying product after visiting to shop. So presence your business website locally over map is very important. Create Google Plus page with listing over map and associate website with website by Publisher tag.

·         Everything Else:

Planning things are better than to do it in Great way. So it require to do all else activities which are require to keep you active in front of your target audience.

PPC: Use Pay Per Click for displaying your brand campaign or discount coupons for target audience.

Social: Not only G+ but use all most of social signals and keep posting it with regular updates. Tell your audience that you are active and serving what most that they will be interesting in your product/service you offering.

Email Marketing: Another great way to keep callback your audience to your business website is email marketing. But make sure that you are not spamming them.

Ad Google Trusted Store to Win Buyers Confidence Resulting Higher Conversion Rate

Shopping Campaign is a great way of success in achieving customers or sales in real time. As per recent update it is the time of increasing percentage in chance of converting a visitor by winning their trust. This is possible when merchants are having a Google trusted store available. To do so Google just announced success strategy for Shopping in Year 2015 and today rolling out some set of improvements in process of joining Google trusted stores for merchants. Google confident and having past data to assure that this will be helpful for gaining many of customer’s confidence.

Trusted Store Benefits to Advertisers/Merchants: To offer great shopping experience consistently; a free certification program Google Trusted Store has been designed. Merchants required qualifying for certification and once their store will be eligible, they will be awarded with a badge (displayed on website as well as on Google shopping). At present Google Trusted Store is limited to USA, UK, Australia, Germany, Japan and France counties only.

Trusted Store Benefits to Customers: Customers shopping over Google Trusted Store will be offered a free purchase protection worth eligible orders upto $1000. This free purchase protection includes entire purchase amount over Google Trusted Store, including tax and shipping. Customer will get 60 days time period after placing orders.

Applying for Trusted Store: Google made this simplest than ever for merchants who wish to apply for Trusted Store. Merchants need to create an account and add two snippets of code to their website. Earlier it was mandatory to submit shipment and cancellations feeds which no longer require. Merchants can specify desire position for placing badge over HTTPS page of website now.

Beneficial in Adwords: Once Merchants are qualified for Google Trusted Store than they are able to receive seller ratings which are useful to show over Text Ads as well as Shopping Ads. Merchants will get ability to enable Review extension, display a separate line with Adwords Ad helping to increase CTR (Click Through Rates). So Trusted Stores review extension helpful to bring more attention of customers by highlights status in AdWords and the Badge gives trust & confidence to visitors resulting in higher conversion rate.

It does not matter that how small or large merchant account you have but matter is that your merchant store is trustable. If still you have not applied for Google Trusted Store Program, Apply here.

Happy to update posting regular Google Adwodsupdates.

More Customers at Lower Cost Using Search Network with Display Select Campaign Type

Earlier it was very tough for any advertiser to decide how much he should invest In Display network if he is a new advertiser. Google Team suggested using Search Network with Display Select Campaign to get more potential Customers.

Using this campaign type Google system sure to show your Ad to those customers who are most likely willing to purchase. This is not possible with Display Campaign only. Some of the best features using this campaign types are as below:

·         Automatically Budget Divide: Adword System automatically divide budget to acquire most qualified customers.

·         Ad Placement: This shows result over Google search results, search partner sites, Google Display Network sites and Video

·         Ad Formats: Text Ads, Image Ad, Display Ad Builder Ad, App/Digital content Ads, WAP mobile Ads, Product Listing Ads, Dynamic Search Ads

·         Targeting: Keywords, Placement, Remarketing List (For Search Only), Site Category options

·         Bidding: Manual and Automated Bidding for Search Network, Automated Bidding for the Display Network.

To know more about Search Network with Display Select Campaign; Visit to Adword Official Blog by click here.

Google Keyword Planner Now Shows Trademarked Terms

Day by day in Online Marketing there are many updates are happening in Adwords. A recent update was noticed that there are some Trademark signs showing in Keyword Planner search term. A full story available on SearchEngineLand.com

But this is really confusion creating that how this trademark search term will be use over search engine to search. So is this true that Google Keyword Planner Tool showing wrong data..

But let see that how Google help us to understand this thing or Google itself showing confused data from which he does not know.