Principles of Digital Analytics Certification Free Available

Everyone is now aware that Google providing free Adwords certification now a days and all the Account Managers are in hope that soon they will get free Google Analytics exam free too. Might be this is possible in future but at present Google providing opportunity to pass "Principles of Digital Analytics Fundamental" exam with certification which is free of cost. You need to visit https://analyticsacademy.withgoogle.com/ and simply register yourself with required information. Once you done you will be able to access study material on same (containing #6 Units). After studying you can easily grab your own certification "Principles of Digital Analytics"

I got mine, Get yours too!!!

Traffic Analysing Tips by Avinash Kaushik, Digital Marketing Evangelist for Google

Avinash Kaushik is a well-known Analyst in Internet Marketing. He is the one that suggest how and why data is important and when you are good to analyse this then You can actually use that data in more improvement way. Recently Stephen Woessner, who is CEO of Predictive ROI discussed some points with Avinash Kaushik, which are really helpful for every analyst. Around 30 minutes of discussion captured in this video really give you more interest to analyse Data.

In this video Avinash Kaushik suggested to take care of #3 matrices that are helpful for actual insights traffics and can improve Bounce Rate:

1.       Focus on Targeting Options

2.       Landing Page Improvement

3.       Survey option available over Website

Watch the Video for more important points.

More Customers at Lower Cost Using Search Network with Display Select Campaign Type

Earlier it was very tough for any advertiser to decide how much he should invest In Display network if he is a new advertiser. Google Team suggested using Search Network with Display Select Campaign to get more potential Customers.

Using this campaign type Google system sure to show your Ad to those customers who are most likely willing to purchase. This is not possible with Display Campaign only. Some of the best features using this campaign types are as below:

·         Automatically Budget Divide: Adword System automatically divide budget to acquire most qualified customers.

·         Ad Placement: This shows result over Google search results, search partner sites, Google Display Network sites and Video

·         Ad Formats: Text Ads, Image Ad, Display Ad Builder Ad, App/Digital content Ads, WAP mobile Ads, Product Listing Ads, Dynamic Search Ads

·         Targeting: Keywords, Placement, Remarketing List (For Search Only), Site Category options

·         Bidding: Manual and Automated Bidding for Search Network, Automated Bidding for the Display Network.

To know more about Search Network with Display Select Campaign; Visit to Adword Official Blog by click here.

Google Analytic Traffic in G+ Page

A new feature recently found see Analytic report comparison view in your G+ page. If you already linked your website with G+ page which is having Google Analytic linked.
Check your G+ Dashboard and you will found 30 day Analytic compare report immediately.
Visit your own G+ dashboard immediately.