A survey recently done by
SEOWebTouch.com shared its report in which we found that after Panda &
Penguin updates lots of agencies are shutdown. The biggest reason behind it is
that they do not have enough clients to continue with agency services. This
information Google already having, so Google itself trying to target those
agencies who were dealing in SEO but now wants them to approach their clients
for Adwords.
Most of the Agencies already started
to take interest in Google proposal and started to pitch their clients for
Adwords. But some questions come in minds are as below which covered in
analysis survey:
·
Is this strategy
good to follow?
Pitching clients
for doing Adwords who are not having enough budgets is useless. Because Adwords
is helpful only when you are having enough budget to spend. Lower budget you
have can not get expected ROI. But it is better to suggest plan which includes
SEO as well as Adwords too by using Remarketing, Branding and Display
campaigns.
·
Is there
no more Advertisers want to go for SEO?
As per survey
records now a day advertisers who were not available online, now interested in
advertising. But they are local one so they do not have enough budget to spend.
There are many advertisers who are ready to spend upto $500 per month but need
good planning strategy. If you have great strategy planning then you can
achieve customers for your agency.
·
Where are
customers?
Most of the
biggest companies are now not interested in dealing with SEO Agencies as they
already hired their Online Digital Marketing expert team. But still there are scopes
of customers who are interested in Local Area advertising. So target those audience
which are having local business is better.
Website works as
store branding when goes for local, but more interested in buying product after
visiting to shop. So presence your business website locally over map is very
important. Create Google Plus page with listing over map and associate website
with website by Publisher tag.
·
Everything
Else:
Planning things are
better than to do it in Great way. So it require to do all else activities
which are require to keep you active in front of your target audience.
PPC:
Use Pay Per Click for displaying your brand campaign or discount coupons for target
audience.
Social:
Not only G+ but use all most of social signals and keep posting it with regular
updates. Tell your audience that you are active and serving what most that they
will be interesting in your product/service you offering.
Email
Marketing: Another great way to keep callback your audience to your
business website is email marketing. But make sure that you are not spamming
them.
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