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Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

Tuesday, 20 January 2015

Non Friendly Mobile Sites Might Be Stop Ranking In SERP

Lots of webmasters started receiving Mass Scale warnings that were not having website mobile friendly. They are clearly informed that if they want good ranking for smartphone users then they have to resolve issues in website which appearing for mobile users. 

Google already suggested lots of optimization ways to make their websitemobile friendly, but this is first time when Google sending such notification via mails as well as Webmaster Tool warning message. Due to this kind of behavior experts are assuming that this time Google is more focusing to get website ready for mobile users. However Google is not saying that this will be transfer to penalty but it could be in coming couple of days.
Below mention is a snapshot of message sending by Google:

Google Experts saying that as mobile optimization of website already included in ranking factor table than it is sure that Google is now testing mobile usability issue and sure this will be going to affect in near future.

Happy to update posting regular Google Adwodsupdates.

Wednesday, 10 December 2014

LightBox Ads are now Available across Various Screens for Making Mobile Easier

Mobile Mobile & Mobile, everytime we do speak about engagement with visitors or Advertisers everyone wants to give time to Mobile marketing this is the reason that Advertisers are ready to pay more money and time for Mobile engagement.

Although it is not truth because over a general survey still we are having more more than 55% Customers who are not regular over Mobile and still use Desktop for better view of website. As per such visitors they do not buy products via Mobile because prior to purchasing they want proper engagement with such product via Reviews, remarketing and other various way.

To increase engagement with such traffic Google already introduced an HTML5 Ad tool that will be helpful to create banner Ads which will be mobile friendly. And now introducing Lightbox Ads across screens which makes easy to use existing creative assets more beautiful and engaging look even allow you Google Map listing to get a full screen preview in limited Ad sizes.



As we mentioned above that LightBox uses HTML5 which gives responsive design to viewer and automatically adjust Ad size as per user mobile screen size, So this really helpful to get more engagement with user.

As some of the other Advertisers already using LightBox Ads and they are happy with this. Even they are able to increase conversion rate over mobile customers. This is the time to engage with visitors over mobile and see your audience solutions & Brand Lift reporting at a glance.