Google To Launch New Doorway Page Algorithm For Better Search Result

Since very long time Google team is continuously working on finding spam results and reason behind their high rankings. This is helpful for merging all analysis with Google search algorithm to serve better results to users.

Recently Google quality team announced that to minimize spam, Doorway pages should be restricted which actual spam user search. Google Quality team had a long lasting view for Doorway Pages which were created to get high ranking by over optimization for specific keywords. But over analysis it was found that user experience for Doorway pages were not good.

Example: Any user searching over Web who is searching for particular result clicked over any Doorway page but exits asap because he does not like it. Later he tries for another result but again he reach to same kind of Doorway page which really frustrate user.

Most of the time Doorway pages having good quality score as they were optimized only for some specific keywords which includes unique content, keyword specific domain, Meta tags and many other optimization techniques. This also done by most of the SEO Agencies who tried same to win more clients. But missing part is unique search value that actually a user searching for.

Timely it has been found that there is large number of advertisers who are continuously participating in Doorway Page creations. But Google is about to take action very soon for such webmasters by changing their Ranking Algorithm. So all webmasters who were participating actively into Doorway page creation will see very bad impact after Algorithm changes will take place.

Below are some questions arrived from Webmasters while confused with Doorway pages:

·         What will be when doorway pages were created for funnel visitors & search engine purpose and just contained reliable & related content of your business website.

·         What will be if pages are ranking itself for some generic terms however content present over doorway pages are general purpose.

·         Will such pages counted as doorway page which differentiate page with other due to location, city or product offering.

As this algo is still in queue to be live, so webmasters can share their feedback or enquire to know more by visited to our webmaster help forum.

Adwords App Available for Small & Large Advertisers

Today Google introduced a new App which is Adwords App. Google Android about to capture everything available and becoming part of our daily routine life. Due to this busy life you can not give time to manage Adwords account which make easier now.

An Android Adwords app, launched today allows you to view and manage your Ads anytime anywhere. This Adwords app is available globally for all advertisers who are having Adwords account.

Business owners who are small or large advertisers can use their smartphones and manage everything in their accounts. When compare Adwords App with Desktop we found below experience:

·         View Campaign Stats at a glance

·         Update Budget & Bids simultaneously

·         Real Time notification & alerts in Adwords account

·         Immediate improvement in campaign by instantly acting on suggestion

·         Call to Google Experts anytime

Google Adwords Android app is available only for Android 4.0 or latest version. So advertisers who are having some other older version smartphones can not access Adwords app.

To get Adwords app advertisers need to install Android app from Playstore free of cost.

New Call Only Campaign Introduced by Google Adwords

There are lots of business websites who are selling their service online via E-commerce setup. These website owner are capturing market data with

Google recently introduced Call only campaign which helps advertisers to deliver only calls for generating leads. The idea behind comeup with Call Only campaign comes due to increasing day by day searches over Mobile Phones / Smart Phones. These users are potential customers who are willing to obtain immediate service so more interested to call instead of visiting website.

How Call Only Campaign Works?

In Call Only campaign, A new sub-type is available which is “Call-only – Ads that encourage people to call your business. “ However you can add only call only Ad to any Search network campaign. 

You can create call only ads by following below mention steps:

·         Go To Ad tab and select Call Only Ad

·         Give Your Business Name

·         Enter Business Phone Number (or Google Forwarding Number)

·         Enter Description Line 1 & Line 2 with Call to action.

·         Enter Display url for view.

·         Enter Verification url.

Now your Ad will be appear on Mobile/Calling device with call extension. So everytime user click on your Ad is actually calling to your business number.

Drawbacks of using Call only Ads:

There are some drawbacks for using Call only which are as below:

·         As call only campaign delivers only calls but mostly user intention is to call only once they are well aware with you or already visited on your website. So there are less chances to receive calls via call only ads than regular mobile preferred Ads.

·         Recently announced Ad customizer does not work with cal only ads. So any special offer ending soon cannot connect with call only Ads.

·         Call Only ads are available for Search Network only campaign and can not use over Display network no even work for lightbox ads.

Al above point confirm that Call only ads is not a big success unless we get full access with other networks. Keep visit to get all Adwords & Search Engine Marketing update.

Google Adwords Editor 11.0.3 – Another Adwords Campaign Success Key

Recently launched Adwords Editor 11.0 webmasters complained about some glitches. These were not good as per user experience and require immediate changes. Google just worked on same and came up with New Editor 11.0.3 version. There were some more adwords editor that was good too.

What Google released in it’s recent release are as below:

SiteLink Data: At the time of import, Advertisers can get SiteLink data.

Template Ads: All kind of Template Ads can uploaded via Adwords Editor 11.0

Statistics Download (Window): Earlier it used to show error while perform Downloading Ad statics which has been fixed now.

Duplicate SiteLinks: For all duplicate SiteLinks will be notified with a Yellow warning error.

Navigation Shortcuts: Keyboard Shortcuts for Navigation are available for working faster.

Export Account View: Instead of exporting whole account or campaign, Advertisers can download only selected campaign by selecting “Export Current Selection….”

Combined Bid Types: Use direct Rules by choosing “Set Bids no higher than ….” Or “Raise Bids to first/top of page” to better manage your account by Adwords Editor 11.0.3

Image Ad Search: Advertisers can search for Image Ad when Ad name matches.

Sortable Column: No rules require when you want to sort any column like first page bid, Quality score, top of page bid etc.

Sortable Image Dimension: Not only by name but you can sort image ad by it’s dimension too.

Download Adwords Editor 11.0.3 today to remove glitch.