A New Version of AdWords Editor 10.4 is Launched to Use

From now onwards we are having option to download new latest dwordsEditor Version 10.4. There are some new features which are very helpful to use after having lots of Google Adwords update.

Some of them are as below:

Bid Strategy: As per Google Adwords Editor we are now having option to manage flexible bid strategy. In Adwords Editor 10.4 we are having this option to use.

Network Settings: Still in old version we were not having option to select Search Network with Display Select but in Adwords Editor 10.4 we can choose all four types of AdWords network selection, Search Network only, Search and Display Networks, Search Network with Display Select, and Display Network only.

Engagement Ads: Now updated Adwords Editor having option of viewable CPM, more image ad sizes, and improved sitelink import. You can read about all the changes in the version 10.4 release notes: http://goo.gl/PCprzq  

A new version is now available to update from official website or still you can wait for automatically update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions: http://goo.gl/AYDOFr

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by August 1, 2014

Principles of Digital Analytics Certification Free Available

Everyone is now aware that Google providing free Adwords certification now a days and all the Account Managers are in hope that soon they will get free Google Analytics exam free too. Might be this is possible in future but at present Google providing opportunity to pass "Principles of Digital Analytics Fundamental" exam with certification which is free of cost. You need to visit https://analyticsacademy.withgoogle.com/ and simply register yourself with required information. Once you done you will be able to access study material on same (containing #6 Units). After studying you can easily grab your own certification "Principles of Digital Analytics"

I got mine, Get yours too!!!

Traffic Analysing Tips by Avinash Kaushik, Digital Marketing Evangelist for Google

Avinash Kaushik is a well-known Analyst in Internet Marketing. He is the one that suggest how and why data is important and when you are good to analyse this then You can actually use that data in more improvement way. Recently Stephen Woessner, who is CEO of Predictive ROI discussed some points with Avinash Kaushik, which are really helpful for every analyst. Around 30 minutes of discussion captured in this video really give you more interest to analyse Data.

In this video Avinash Kaushik suggested to take care of #3 matrices that are helpful for actual insights traffics and can improve Bounce Rate:

1.       Focus on Targeting Options

2.       Landing Page Improvement

3.       Survey option available over Website

Watch the Video for more important points.

More Customers at Lower Cost Using Search Network with Display Select Campaign Type

Earlier it was very tough for any advertiser to decide how much he should invest In Display network if he is a new advertiser. Google Team suggested using Search Network with Display Select Campaign to get more potential Customers.

Using this campaign type Google system sure to show your Ad to those customers who are most likely willing to purchase. This is not possible with Display Campaign only. Some of the best features using this campaign types are as below:

·         Automatically Budget Divide: Adword System automatically divide budget to acquire most qualified customers.

·         Ad Placement: This shows result over Google search results, search partner sites, Google Display Network sites and Video

·         Ad Formats: Text Ads, Image Ad, Display Ad Builder Ad, App/Digital content Ads, WAP mobile Ads, Product Listing Ads, Dynamic Search Ads

·         Targeting: Keywords, Placement, Remarketing List (For Search Only), Site Category options

·         Bidding: Manual and Automated Bidding for Search Network, Automated Bidding for the Display Network.

To know more about Search Network with Display Select Campaign; Visit to Adword Official Blog by click here.