Adwords App Available for Small & Large Advertisers

Today Google introduced a new App which is Adwords App. Google Android about to capture everything available and becoming part of our daily routine life. Due to this busy life you can not give time to manage Adwords account which make easier now.

An Android Adwords app, launched today allows you to view and manage your Ads anytime anywhere. This Adwords app is available globally for all advertisers who are having Adwords account.

Business owners who are small or large advertisers can use their smartphones and manage everything in their accounts. When compare Adwords App with Desktop we found below experience:

·         View Campaign Stats at a glance

·         Update Budget & Bids simultaneously

·         Real Time notification & alerts in Adwords account

·         Immediate improvement in campaign by instantly acting on suggestion

·         Call to Google Experts anytime

Google Adwords Android app is available only for Android 4.0 or latest version. So advertisers who are having some other older version smartphones can not access Adwords app.

To get Adwords app advertisers need to install Android app from Playstore free of cost.

Reminder About Changes Reflecting in Reach & Frequency Reports Availability

   

 All account managers and Webmasters must remember upcoming changes. On 15^th January a Post shared over Blog already mentioned that Reach & Frequency report will be no longer available in Dimension tab. This has been moved to campaign tab, So they need to make necessary required changes if they have automated rules or using scripts.

From today improved version of Reach & Frequency will be having more importance while optimizing account.

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A New Version of AdWords Editor 10.4 is Launched to Use

From now onwards we are having option to download new latest dwordsEditor Version 10.4. There are some new features which are very helpful to use after having lots of Google Adwords update.

Some of them are as below:

Bid Strategy: As per Google Adwords Editor we are now having option to manage flexible bid strategy. In Adwords Editor 10.4 we are having this option to use.

Network Settings: Still in old version we were not having option to select Search Network with Display Select but in Adwords Editor 10.4 we can choose all four types of AdWords network selection, Search Network only, Search and Display Networks, Search Network with Display Select, and Display Network only.

Engagement Ads: Now updated Adwords Editor having option of viewable CPM, more image ad sizes, and improved sitelink import. You can read about all the changes in the version 10.4 release notes: http://goo.gl/PCprzq  

A new version is now available to update from official website or still you can wait for automatically update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions: http://goo.gl/AYDOFr

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by August 1, 2014