Google Adwords Reach and Frequency Report now in Upgraded Version

New Year brings new update announced by Google for Reach & Frequency report. Currently Reach & Frequency reporting is very important when Advertiser wants to measure that how many unique visitors were interested in his Ad. Also, how many times a unique user was exposed to single Ad. This helps Advertiser to understand that before conversions how many times a user require to see Ad, Basis on which Display campaign strategy can plan.

Due to importance of Reach & Frequency reporting Google decided to improve this via including in campaign tab. Now this will be possible to view aggregate result for any time range (day, week, month etc.) for Display campaign.

Eg. If you have the requirement to find out the exact number of cookies, which exposed to your Ad especially on a weekend, then you can insert ‘Reach metrics’ column in campaign tab and select exact date range as per your requirement. Now available report will be as per your need which was not possible earlier in Dimension tab only.

Below are the steps to get Reach & Frequency column in ‘Campaign’ tab:

1.    Select Campaign tab on which you want to see Reach & Frequency tab.

2.    Select customize columns by clicking over column tab.

3.    Select Reach Metric.

4.    Select to add all columns

5.    Finally click on Apply

All updated Reach & Frequency report for Campaign tab will be available from 28^th January. It is recommended to all advertisers make changes in scripts, macros or reporting filter prior to 28^th January, if they are using.

LightBox Ads are now Available across Various Screens for Making Mobile Easier

Mobile Mobile & Mobile, everytime we do speak about engagement with visitors or Advertisers everyone wants to give time to Mobile marketing this is the reason that Advertisers are ready to pay more money and time for Mobile engagement.

Although it is not truth because over a general survey still we are having more more than 55% Customers who are not regular over Mobile and still use Desktop for better view of website. As per such visitors they do not buy products via Mobile because prior to purchasing they want proper engagement with such product via Reviews, remarketing and other various way.

To increase engagement with such traffic Google already introduced an HTML5 Ad tool that will be helpful to create banner Ads which will be mobile friendly. And now introducing Lightbox Ads across screens which makes easy to use existing creative assets more beautiful and engaging look even allow you Google Map listing to get a full screen preview in limited Ad sizes.

As we mentioned above that LightBox uses HTML5 which gives responsive design to viewer and automatically adjust Ad size as per user mobile screen size, So this really helpful to get more engagement with user.

As some of the other Advertisers already using LightBox Ads and they are happy with this. Even they are able to increase conversion rate over mobile customers. This is the time to engage with visitors over mobile and see your audience solutions & Brand Lift reporting at a glance.

Now Testing robots.txt Files Made Easier by Google Webmaster Tool

As now a days Google is making several changes day by day in their products but after a long time a big update arrive to us in Google Webmaster tool. Earlier there was lots of confusion that to block which page what should we write in robots.txt but now this is available that you can test each and every url of your website that it is blocked or not.

Lets welcome the robots.txt testing tool in Webmaster tool.

How it works: We already having feature to check crawling for our website (Fetch as Google) now just after this in Webmaster we have option visibility off robots.txt Tester, You need to click on that tab and you could be able to see existing robots.txt code available there. At bottom you will found option to test any page of your website. Enter any subpage or leave this blank to crawl your home page. This will show result as Allowed and highlight code in Green due to which page is accessible by crawler.

In same way if you search any blocked page to test, this will show result as Blocked and highlight code in Red due to which page is accessible by crawler.

To read about same visit to official blog at http://goo.gl/etNDar

Are You Really Optimizing Your Adwords Account

While optimizing any Adwords account ever you found that any set of keywords are not giving conversion then pausing that keyword immediately is not a good idea. There are several factors (basically #3) which are most important before you decide whether Keyword is performing or not.

There are #3 channels which plays major role in path of conversion as below:

1.       Last Interaction –

This is the immediate interaction with conversion and can be easily identified in Adwords. But passing whole credit to single interaction is not enough till you gone through with others.

2.       Assist Interaction –

This interaction is directly not involved in passing conversion but just first step before a conversion is made. You can say that it is the introducer of conversion giving action and played an important role in conversion path.

3.       First Interaction –

This interaction is kind of Assisted interaction but a very first referral that was helpful to give introduction to Assisted and then last (final) interaction.

If you are optimizing any account without doing all these analysis then you are not optimizing your account actually but your account would be in worst condition as missing potential impressions.