Improve Impression Share to Reach More Potential Visitors

Reaching your daily budget limit in Adwords does not mean that you are capable enough to capture all available traffic, But it limits to you extending reach to more potential visitors. So it is advisable to increase budget timely and cover maximum traffic available over internet.

Reverse of this if your daily budget limit is not reaching than it is worse situation because it clearly indicates that your Ad is not actual reaching to visitors. To measure your missing opportunity Google described about Impression Share term. This is important as like as click & impressions for a website. Impression Share is actual impressions your Ad received out of your Ad was eligible. This can give you idea that how you are lacking with your competitors.

It was not easy for measuring missing opportunity but Patrick and Amanda discussed and revealed that how to improve impression share in below video.

Happy to update posting regular Google Adwodsupdates.

Follow Some Rules to Get Success for Shopping Campaign in Year 2015

Past year there were lots of updates and it will be regularly in coming Year 2015. Google Adwords understand needs of customers as well as Advertisers, So find out various ways to guide Advertisers and recommend them necessary changes. Shopping Campaign is having biggest update in last year which replaced with PLA. There are many other targeting options available than PLA which is easier than ever. Insights in Shopping campaigns are much better than any PLA campaign of which advertisers are getting benefits day by day when they want to target such audience who are looking for products in Real time.

Adwords invites Advertisers to commit with some resolutions for this Year which will be helpful to find more customers at lower price:

1.    Updating Product Feed on Time: We understand that Advertisers are quite busy with regular meetings, personal meets and other scheduled/unscheduled works. During which we have guidelines to update product feed in Merchant account, which should be updated before it expires or your account is getting any warning message for updating product feed. It is an important measuring key of your Shopping campaign success which also ensures to Google that how important Advertising is beneficial for you.

2.    Self Organized: At the starting of Merchant account it was not so easy to update Product feed, but in 2015 evolution it became easier than ever to organize your product feed not only manually but automatically too. What happen when you do not get time to update your Product feed, Quality Score reduced and Shopping Ads become stop serving. We help Advertisers to schedule their Product Feed to update automatically.

3.    Try new things in Year 2015: It is the time when customers are available over Mobile Phone & Tablets in Real time. To target such customers in Real time it is necessary that you bid higher on Mobile Device and grab the opportunity to win new customers .As per past year (2014) measurement we came up with data saying visitors are converting 3.5X more on Mobile/Tablet device than any Desktop users.

4.     Use of Diagnosis: The ultimate goal of an Advertiser is to sell products, for which it is very important that products available in your Merchant account is free of issues. Google understand this thing and introduced Diagnosis tab in Google Merchant account. Now you do not require assuming about product data health as you can check yourself for Product feed via Diagnose. Consider this as the part of optimization in Year 2015 to regular health check for your products in Merchant account. Advertisers also take care that how their products are being searchable over Google via running Search Term Report and optimize accordingly.

5.    Own Updated Information: It might be that sometimes Advertisers are not able to see all issues and that time Google person can help them for any issue or new service update. For doing this Advertiser make sure that they have their own updated information, so they are not missing actual opportunities.

Happy to see you advertising in Year 2015 with great success.

Are You Really Optimizing Your Adwords Account

While optimizing any Adwords account ever you found that any set of keywords are not giving conversion then pausing that keyword immediately is not a good idea. There are several factors (basically #3) which are most important before you decide whether Keyword is performing or not.

There are #3 channels which plays major role in path of conversion as below:

1.       Last Interaction –

This is the immediate interaction with conversion and can be easily identified in Adwords. But passing whole credit to single interaction is not enough till you gone through with others.

2.       Assist Interaction –

This interaction is directly not involved in passing conversion but just first step before a conversion is made. You can say that it is the introducer of conversion giving action and played an important role in conversion path.

3.       First Interaction –

This interaction is kind of Assisted interaction but a very first referral that was helpful to give introduction to Assisted and then last (final) interaction.

If you are optimizing any account without doing all these analysis then you are not optimizing your account actually but your account would be in worst condition as missing potential impressions.