New Year brings new update announced by Google for Reach & Frequency report. Currently Reach & Frequency reporting is very important when Advertiser wants to measure that how many unique visitors were interested in his Ad. Also, how many times a unique user was exposed to single Ad. This helps Advertiser to understand that before conversions how many times a user require to see Ad, Basis on which Display campaign strategy can plan.
Due to importance of Reach & Frequency reporting Google decided to improve this via including in campaign tab. Now this will be possible to view aggregate result for any time range (day, week, month etc.) for Display campaign.
Eg. If you have the requirement to find out the exact number of cookies, which exposed to your Ad especially on a weekend, then you can insert ‘Reach metrics’ column in campaign tab and select exact date range as per your requirement. Now available report will be as per your need which was not possible earlier in Dimension tab only.
Below are the steps to get Reach & Frequency column in ‘Campaign’ tab:
1. Select Campaign tab on which you want to see Reach & Frequency tab.
2. Select customize columns by clicking over column tab.
3. Select Reach Metric.
4. Select to add all columns
5. Finally click on Apply
All updated Reach & Frequency report for Campaign tab will be available from 28th January. It is recommended to all advertisers make changes in scripts, macros or reporting filter prior to 28th January, if they are using.
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