New Call Only Campaign Introduced by Google Adwords

There are lots of business websites who are selling their service online via E-commerce setup. These website owner are capturing market data with

Google recently introduced Call only campaign which helps advertisers to deliver only calls for generating leads. The idea behind comeup with Call Only campaign comes due to increasing day by day searches over Mobile Phones / Smart Phones. These users are potential customers who are willing to obtain immediate service so more interested to call instead of visiting website.

How Call Only Campaign Works?

In Call Only campaign, A new sub-type is available which is “Call-only – Ads that encourage people to call your business. “ However you can add only call only Ad to any Search network campaign. 

You can create call only ads by following below mention steps:

·         Go To Ad tab and select Call Only Ad

·         Give Your Business Name

·         Enter Business Phone Number (or Google Forwarding Number)

·         Enter Description Line 1 & Line 2 with Call to action.

·         Enter Display url for view.

·         Enter Verification url.

Now your Ad will be appear on Mobile/Calling device with call extension. So everytime user click on your Ad is actually calling to your business number.

Drawbacks of using Call only Ads:

There are some drawbacks for using Call only which are as below:

·         As call only campaign delivers only calls but mostly user intention is to call only once they are well aware with you or already visited on your website. So there are less chances to receive calls via call only ads than regular mobile preferred Ads.

·         Recently announced Ad customizer does not work with cal only ads. So any special offer ending soon cannot connect with call only Ads.

·         Call Only ads are available for Search Network only campaign and can not use over Display network no even work for lightbox ads.

Al above point confirm that Call only ads is not a big success unless we get full access with other networks. Keep visit to get all Adwords & Search Engine Marketing update.

Reminder About Changes Reflecting in Reach & Frequency Reports Availability

   

 All account managers and Webmasters must remember upcoming changes. On 15^th January a Post shared over Blog already mentioned that Reach & Frequency report will be no longer available in Dimension tab. This has been moved to campaign tab, So they need to make necessary required changes if they have automated rules or using scripts.

From today improved version of Reach & Frequency will be having more importance while optimizing account.

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+Post Ads now Includes Polls with Related Posts in Google Ads

After long time Google announced new changes in +Post Ads helpful for increasing reach to your target audiences. Some days back +Post ads was introduced to increase engagement of audience with published content over Display Network. This was great way to become part of communication in real time socially. There are very less people who are aware with +Post ads and using because this requires Advertisers to be proactive to distribute/promote content.

Now Google Adwords extending reach of your Polls to more audience when using lightbox ads over Display network. Earlier poll on Google+ option was only able to show your page followers about any interest, topic, business or brand.

How to Start? To start with this feature in +Post over Google+, Advertisers require to login their Adwords account and create a new engagement ad campaign. Also include poll which they want to publish within lightbox ads.

Another major update will be coming soon might be in some weeks which will include a brand reorganization in your +Post ads when you are sharing any post. As per Google it is not good to show only an article/post over Google+. So in coming update your Brand will also appear just after your Post extends. This must meetup with a higher CTR and expension rate.

Happy to update posting regular Google Adwodsupdates.

Google Adwords Shared Library- A Major Update

Google made easy to manage different campaigns requiring same Ads in Year 2014. In every Adwords account there is option to use Shared Library in which Advertisers are able to share single Ad to several Adgroups within different campaigns. But Google now decided to move this facility from shared library completely. This update will be effective from 11th February 2015 in all accounts.

Why Ad sharing facility Moved? 

As per Google in past days there was very limited option to create Text Ads which used to take lots of time for creating same Ads in several Ad-groups. For doing this task in short time, Advertisers have to use Adwords Editor. But now a days there are other Text Ad method creation facility available including copy & paste facility within Adwords interface. So this does no longer require.

What will happen after this update take place?

All Ads which are available in shared library will be automatically copied to targeting Adgroups. This can cause to duplicate Ads in Adgroups.

What should Advertisers do?

If an advertiser using API or Adwords Editor to manage account then it is recommended to them sync their account after 11^th Feb prior to proceeding any changes.

Happy to update posting regular Google Adwodsupdates.