Ad Google Trusted Store to Win Buyers Confidence Resulting Higher Conversion Rate

Shopping Campaign is a great way of success in achieving customers or sales in real time. As per recent update it is the time of increasing percentage in chance of converting a visitor by winning their trust. This is possible when merchants are having a Google trusted store available. To do so Google just announced success strategy for Shopping in Year 2015 and today rolling out some set of improvements in process of joining Google trusted stores for merchants. Google confident and having past data to assure that this will be helpful for gaining many of customer’s confidence.

Trusted Store Benefits to Advertisers/Merchants: To offer great shopping experience consistently; a free certification program Google Trusted Store has been designed. Merchants required qualifying for certification and once their store will be eligible, they will be awarded with a badge (displayed on website as well as on Google shopping). At present Google Trusted Store is limited to USA, UK, Australia, Germany, Japan and France counties only.

Trusted Store Benefits to Customers: Customers shopping over Google Trusted Store will be offered a free purchase protection worth eligible orders upto $1000. This free purchase protection includes entire purchase amount over Google Trusted Store, including tax and shipping. Customer will get 60 days time period after placing orders.

Applying for Trusted Store: Google made this simplest than ever for merchants who wish to apply for Trusted Store. Merchants need to create an account and add two snippets of code to their website. Earlier it was mandatory to submit shipment and cancellations feeds which no longer require. Merchants can specify desire position for placing badge over HTTPS page of website now.

Beneficial in Adwords: Once Merchants are qualified for Google Trusted Store than they are able to receive seller ratings which are useful to show over Text Ads as well as Shopping Ads. Merchants will get ability to enable Review extension, display a separate line with Adwords Ad helping to increase CTR (Click Through Rates). So Trusted Stores review extension helpful to bring more attention of customers by highlights status in AdWords and the Badge gives trust & confidence to visitors resulting in higher conversion rate.

It does not matter that how small or large merchant account you have but matter is that your merchant store is trustable. If still you have not applied for Google Trusted Store Program, Apply here.

Happy to update posting regular Google Adwodsupdates.

Follow Some Rules to Get Success for Shopping Campaign in Year 2015

Past year there were lots of updates and it will be regularly in coming Year 2015. Google Adwords understand needs of customers as well as Advertisers, So find out various ways to guide Advertisers and recommend them necessary changes. Shopping Campaign is having biggest update in last year which replaced with PLA. There are many other targeting options available than PLA which is easier than ever. Insights in Shopping campaigns are much better than any PLA campaign of which advertisers are getting benefits day by day when they want to target such audience who are looking for products in Real time.

Adwords invites Advertisers to commit with some resolutions for this Year which will be helpful to find more customers at lower price:

1.    Updating Product Feed on Time: We understand that Advertisers are quite busy with regular meetings, personal meets and other scheduled/unscheduled works. During which we have guidelines to update product feed in Merchant account, which should be updated before it expires or your account is getting any warning message for updating product feed. It is an important measuring key of your Shopping campaign success which also ensures to Google that how important Advertising is beneficial for you.

2.    Self Organized: At the starting of Merchant account it was not so easy to update Product feed, but in 2015 evolution it became easier than ever to organize your product feed not only manually but automatically too. What happen when you do not get time to update your Product feed, Quality Score reduced and Shopping Ads become stop serving. We help Advertisers to schedule their Product Feed to update automatically.

3.    Try new things in Year 2015: It is the time when customers are available over Mobile Phone & Tablets in Real time. To target such customers in Real time it is necessary that you bid higher on Mobile Device and grab the opportunity to win new customers .As per past year (2014) measurement we came up with data saying visitors are converting 3.5X more on Mobile/Tablet device than any Desktop users.

4.     Use of Diagnosis: The ultimate goal of an Advertiser is to sell products, for which it is very important that products available in your Merchant account is free of issues. Google understand this thing and introduced Diagnosis tab in Google Merchant account. Now you do not require assuming about product data health as you can check yourself for Product feed via Diagnose. Consider this as the part of optimization in Year 2015 to regular health check for your products in Merchant account. Advertisers also take care that how their products are being searchable over Google via running Search Term Report and optimize accordingly.

5.    Own Updated Information: It might be that sometimes Advertisers are not able to see all issues and that time Google person can help them for any issue or new service update. For doing this Advertiser make sure that they have their own updated information, so they are not missing actual opportunities.

Happy to see you advertising in Year 2015 with great success.