Mobile Mobile & Mobile, everytime we do speak about engagement
with visitors or Advertisers everyone wants to give time to Mobile marketing
this is the reason that Advertisers are ready to pay more money and time for Mobile
engagement.
Although it is not truth because over a general survey still
we are having more more than 55% Customers who are not regular over Mobile and
still use Desktop for better view of website. As per such visitors they do not buy
products via Mobile because prior to purchasing they want proper engagement
with such product via Reviews, remarketing and other various way.
To increase engagement with such traffic Google already
introduced an HTML5 Ad tool that will be helpful to create banner Ads which
will be mobile friendly. And now introducing Lightbox Ads across screens which
makes easy to use existing creative assets more beautiful and engaging look
even allow you Google Map listing to get a full screen preview in limited Ad
sizes.
As we mentioned above that LightBox uses HTML5 which gives
responsive design to viewer and automatically adjust Ad size as per user mobile
screen size, So this really helpful to get more engagement with user.
As some of the other Advertisers already using
LightBox Ads and they are happy with this. Even they are able to increase
conversion rate over mobile customers. This is the time to engage with visitors
over mobile and see your audience solutions & Brand Lift reporting at a
glance.
