LightBox Ads are now Available across Various Screens for Making Mobile Easier

Mobile Mobile & Mobile, everytime we do speak about engagement with visitors or Advertisers everyone wants to give time to Mobile marketing this is the reason that Advertisers are ready to pay more money and time for Mobile engagement.

Although it is not truth because over a general survey still we are having more more than 55% Customers who are not regular over Mobile and still use Desktop for better view of website. As per such visitors they do not buy products via Mobile because prior to purchasing they want proper engagement with such product via Reviews, remarketing and other various way.

To increase engagement with such traffic Google already introduced an HTML5 Ad tool that will be helpful to create banner Ads which will be mobile friendly. And now introducing Lightbox Ads across screens which makes easy to use existing creative assets more beautiful and engaging look even allow you Google Map listing to get a full screen preview in limited Ad sizes.

As we mentioned above that LightBox uses HTML5 which gives responsive design to viewer and automatically adjust Ad size as per user mobile screen size, So this really helpful to get more engagement with user.

As some of the other Advertisers already using LightBox Ads and they are happy with this. Even they are able to increase conversion rate over mobile customers. This is the time to engage with visitors over mobile and see your audience solutions & Brand Lift reporting at a glance.

Now Testing robots.txt Files Made Easier by Google Webmaster Tool

As now a days Google is making several changes day by day in their products but after a long time a big update arrive to us in Google Webmaster tool. Earlier there was lots of confusion that to block which page what should we write in robots.txt but now this is available that you can test each and every url of your website that it is blocked or not.

Lets welcome the robots.txt testing tool in Webmaster tool.

How it works: We already having feature to check crawling for our website (Fetch as Google) now just after this in Webmaster we have option visibility off robots.txt Tester, You need to click on that tab and you could be able to see existing robots.txt code available there. At bottom you will found option to test any page of your website. Enter any subpage or leave this blank to crawl your home page. This will show result as Allowed and highlight code in Green due to which page is accessible by crawler.

In same way if you search any blocked page to test, this will show result as Blocked and highlight code in Red due to which page is accessible by crawler.

To read about same visit to official blog at http://goo.gl/etNDar

Are You Really Optimizing Your Adwords Account

While optimizing any Adwords account ever you found that any set of keywords are not giving conversion then pausing that keyword immediately is not a good idea. There are several factors (basically #3) which are most important before you decide whether Keyword is performing or not.

There are #3 channels which plays major role in path of conversion as below:

1.       Last Interaction –

This is the immediate interaction with conversion and can be easily identified in Adwords. But passing whole credit to single interaction is not enough till you gone through with others.

2.       Assist Interaction –

This interaction is directly not involved in passing conversion but just first step before a conversion is made. You can say that it is the introducer of conversion giving action and played an important role in conversion path.

3.       First Interaction –

This interaction is kind of Assisted interaction but a very first referral that was helpful to give introduction to Assisted and then last (final) interaction.

If you are optimizing any account without doing all these analysis then you are not optimizing your account actually but your account would be in worst condition as missing potential impressions.

Be Recognized as a Video Advertising Experts by Google Adword Video Certification

Recently Google Announced to provide an advanced certification in Video Advertising, which is now is now available to all members of Google Partners.

This certification is specially designed to recognize users and show their expertising in Video Marketing. Also it comes as a separate certificate that will allow you to give a double chance to achieve your clients.
 
This new certification is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network.

To earn the Video Advertising advanced certification, you'll need to get certified in AdWords. Once you've done that, follow these steps to get your advanced certification:

1.  Sign in to Google Partners and click the Video Ads link 2.  Review the training materials on the Video Advertising page 3.  When you're ready, take the Video Advertising exam

A printable HTML version of your Video Advertising advanced certificate will be available on your My profile page. Above I have shown an example that how would your certicate will appear once. (Current image is just an example).

All The Best!

Personalized Adwords Certificates and Public Profiles on Google Partners

Google introduced Google Adwords Certificate and public profile page is now available on Google Partners.

To access your own certificate and public profile you need to follow some steps.
These steps are as follows:

To view the HTML version of your certificate:

1. Sign in to your Google Partners account at www.google.com/partners
2. Click the ‘My profile’ link in the ‘Overview’ section. 
3. If you’re AdWords certified, click the ‘AdWords Certified’ link to open a printable, HTML version of your certificate.
4. You can print the certificate or save it to your desktop to share with potential clients.

To share your Google Partners public profile: 

1. Select the ‘My Profile’ page link from the menu.
2. Visit the ‘Public Profile’ section of this page. By default, your public profile page is visible only to you. 
3. To make your profile visible to others, click the ‘Share with’ drop-down menu and select ‘Public.’ 
4. You can now click the ‘View Profile’ link and begin sharing your page with anyone. 
5. If you’re signed in to your Partners account, your profile's visibility status will appear at the top of the page. You may always change it from public back to private. 

Your Public profile will be looks like as below:

https://www.google.com/partners/#i_profile;idtf=104027237939461893484;

And Certificate will looks like as below:

Get Your own Public profile page & Certificate now!

A New Version of AdWords Editor 10.4 is Launched to Use

From now onwards we are having option to download new latest dwordsEditor Version 10.4. There are some new features which are very helpful to use after having lots of Google Adwords update.

Some of them are as below:

Bid Strategy: As per Google Adwords Editor we are now having option to manage flexible bid strategy. In Adwords Editor 10.4 we are having this option to use.

Network Settings: Still in old version we were not having option to select Search Network with Display Select but in Adwords Editor 10.4 we can choose all four types of AdWords network selection, Search Network only, Search and Display Networks, Search Network with Display Select, and Display Network only.

Engagement Ads: Now updated Adwords Editor having option of viewable CPM, more image ad sizes, and improved sitelink import. You can read about all the changes in the version 10.4 release notes: http://goo.gl/PCprzq  

A new version is now available to update from official website or still you can wait for automatically update prompt. To learn more about upgrading, including how to keep unposted changes and comments, please review these instructions: http://goo.gl/AYDOFr

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by August 1, 2014

Principles of Digital Analytics Certification Free Available

Everyone is now aware that Google providing free Adwords certification now a days and all the Account Managers are in hope that soon they will get free Google Analytics exam free too. Might be this is possible in future but at present Google providing opportunity to pass "Principles of Digital Analytics Fundamental" exam with certification which is free of cost. You need to visit https://analyticsacademy.withgoogle.com/ and simply register yourself with required information. Once you done you will be able to access study material on same (containing #6 Units). After studying you can easily grab your own certification "Principles of Digital Analytics"

I got mine, Get yours too!!!

Traffic Analysing Tips by Avinash Kaushik, Digital Marketing Evangelist for Google

Avinash Kaushik is a well-known Analyst in Internet Marketing. He is the one that suggest how and why data is important and when you are good to analyse this then You can actually use that data in more improvement way. Recently Stephen Woessner, who is CEO of Predictive ROI discussed some points with Avinash Kaushik, which are really helpful for every analyst. Around 30 minutes of discussion captured in this video really give you more interest to analyse Data.

In this video Avinash Kaushik suggested to take care of #3 matrices that are helpful for actual insights traffics and can improve Bounce Rate:

1.       Focus on Targeting Options

2.       Landing Page Improvement

3.       Survey option available over Website

Watch the Video for more important points.

More Customers at Lower Cost Using Search Network with Display Select Campaign Type

Earlier it was very tough for any advertiser to decide how much he should invest In Display network if he is a new advertiser. Google Team suggested using Search Network with Display Select Campaign to get more potential Customers.

Using this campaign type Google system sure to show your Ad to those customers who are most likely willing to purchase. This is not possible with Display Campaign only. Some of the best features using this campaign types are as below:

·         Automatically Budget Divide: Adword System automatically divide budget to acquire most qualified customers.

·         Ad Placement: This shows result over Google search results, search partner sites, Google Display Network sites and Video

·         Ad Formats: Text Ads, Image Ad, Display Ad Builder Ad, App/Digital content Ads, WAP mobile Ads, Product Listing Ads, Dynamic Search Ads

·         Targeting: Keywords, Placement, Remarketing List (For Search Only), Site Category options

·         Bidding: Manual and Automated Bidding for Search Network, Automated Bidding for the Display Network.

To know more about Search Network with Display Select Campaign; Visit to Adword Official Blog by click here.

Google Analytic Traffic in G+ Page

A new feature recently found see Analytic report comparison view in your G+ page. If you already linked your website with G+ page which is having Google Analytic linked.
Check your G+ Dashboard and you will found 30 day Analytic compare report immediately.
Visit your own G+ dashboard immediately.

Facebook Videos, Past Moments on A Click Away

On Facebook Birthday a gift offered by Facebok to create your own Facebok Journey in 1 minute.

You never think that from how long are you in Facebook, which post likes most of the time, what post get maximum share, but Facebook knows and in  a minute video you will come to know.

I have created my own at https://www.facebook.com/photo.php?v=10202355876050617&saved, And What about you? If not visit https://www.facebook.com/lookback/ to create your own:

Which Page has Actual Crawl Error

When a website having many redirections and you are getting crawl errors then it create difficulty for webmaster that error in which page. But John Muller, who is the website error analyst in Google gives an explanation about same. 

Visit a complete Story on Google Webmaster Central Blog

More Detailed Search Queries in Webmaster Tools

Starting of this new Year, Google Webmaster Central Blog announced to showing increase in number of search queries. After update in increase of (not provided) data in Analytic was really creating troubles for webmasters to know actual queries that bringing traffic to their websites.





This will show queries for impression about 90 days, however this is not available on all accounts right now and visible to everyone very soon.

Read a detail post by click here