Google To Launch New Doorway Page Algorithm For Better Search Result

Since very long time Google team is continuously working on finding spam results and reason behind their high rankings. This is helpful for merging all analysis with Google search algorithm to serve better results to users.

Recently Google quality team announced that to minimize spam, Doorway pages should be restricted which actual spam user search. Google Quality team had a long lasting view for Doorway Pages which were created to get high ranking by over optimization for specific keywords. But over analysis it was found that user experience for Doorway pages were not good.

Example: Any user searching over Web who is searching for particular result clicked over any Doorway page but exits asap because he does not like it. Later he tries for another result but again he reach to same kind of Doorway page which really frustrate user.

Most of the time Doorway pages having good quality score as they were optimized only for some specific keywords which includes unique content, keyword specific domain, Meta tags and many other optimization techniques. This also done by most of the SEO Agencies who tried same to win more clients. But missing part is unique search value that actually a user searching for.

Timely it has been found that there is large number of advertisers who are continuously participating in Doorway Page creations. But Google is about to take action very soon for such webmasters by changing their Ranking Algorithm. So all webmasters who were participating actively into Doorway page creation will see very bad impact after Algorithm changes will take place.

Below are some questions arrived from Webmasters while confused with Doorway pages:

·         What will be when doorway pages were created for funnel visitors & search engine purpose and just contained reliable & related content of your business website.

·         What will be if pages are ranking itself for some generic terms however content present over doorway pages are general purpose.

·         Will such pages counted as doorway page which differentiate page with other due to location, city or product offering.

As this algo is still in queue to be live, so webmasters can share their feedback or enquire to know more by visited to our webmaster help forum.

Adwords App Available for Small & Large Advertisers

Today Google introduced a new App which is Adwords App. Google Android about to capture everything available and becoming part of our daily routine life. Due to this busy life you can not give time to manage Adwords account which make easier now.

An Android Adwords app, launched today allows you to view and manage your Ads anytime anywhere. This Adwords app is available globally for all advertisers who are having Adwords account.

Business owners who are small or large advertisers can use their smartphones and manage everything in their accounts. When compare Adwords App with Desktop we found below experience:

·         View Campaign Stats at a glance

·         Update Budget & Bids simultaneously

·         Real Time notification & alerts in Adwords account

·         Immediate improvement in campaign by instantly acting on suggestion

·         Call to Google Experts anytime

Google Adwords Android app is available only for Android 4.0 or latest version. So advertisers who are having some other older version smartphones can not access Adwords app.

To get Adwords app advertisers need to install Android app from Playstore free of cost.

New Call Only Campaign Introduced by Google Adwords

There are lots of business websites who are selling their service online via E-commerce setup. These website owner are capturing market data with

Google recently introduced Call only campaign which helps advertisers to deliver only calls for generating leads. The idea behind comeup with Call Only campaign comes due to increasing day by day searches over Mobile Phones / Smart Phones. These users are potential customers who are willing to obtain immediate service so more interested to call instead of visiting website.

How Call Only Campaign Works?

In Call Only campaign, A new sub-type is available which is “Call-only – Ads that encourage people to call your business. “ However you can add only call only Ad to any Search network campaign. 

You can create call only ads by following below mention steps:

·         Go To Ad tab and select Call Only Ad

·         Give Your Business Name

·         Enter Business Phone Number (or Google Forwarding Number)

·         Enter Description Line 1 & Line 2 with Call to action.

·         Enter Display url for view.

·         Enter Verification url.

Now your Ad will be appear on Mobile/Calling device with call extension. So everytime user click on your Ad is actually calling to your business number.

Drawbacks of using Call only Ads:

There are some drawbacks for using Call only which are as below:

·         As call only campaign delivers only calls but mostly user intention is to call only once they are well aware with you or already visited on your website. So there are less chances to receive calls via call only ads than regular mobile preferred Ads.

·         Recently announced Ad customizer does not work with cal only ads. So any special offer ending soon cannot connect with call only Ads.

·         Call Only ads are available for Search Network only campaign and can not use over Display network no even work for lightbox ads.

Al above point confirm that Call only ads is not a big success unless we get full access with other networks. Keep visit to get all Adwords & Search Engine Marketing update.

Google Adwords Editor 11.0.3 – Another Adwords Campaign Success Key

Recently launched Adwords Editor 11.0 webmasters complained about some glitches. These were not good as per user experience and require immediate changes. Google just worked on same and came up with New Editor 11.0.3 version. There were some more adwords editor that was good too.

What Google released in it’s recent release are as below:

SiteLink Data: At the time of import, Advertisers can get SiteLink data.

Template Ads: All kind of Template Ads can uploaded via Adwords Editor 11.0

Statistics Download (Window): Earlier it used to show error while perform Downloading Ad statics which has been fixed now.

Duplicate SiteLinks: For all duplicate SiteLinks will be notified with a Yellow warning error.

Navigation Shortcuts: Keyboard Shortcuts for Navigation are available for working faster.

Export Account View: Instead of exporting whole account or campaign, Advertisers can download only selected campaign by selecting “Export Current Selection….”

Combined Bid Types: Use direct Rules by choosing “Set Bids no higher than ….” Or “Raise Bids to first/top of page” to better manage your account by Adwords Editor 11.0.3

Image Ad Search: Advertisers can search for Image Ad when Ad name matches.

Sortable Column: No rules require when you want to sort any column like first page bid, Quality score, top of page bid etc.

Sortable Image Dimension: Not only by name but you can sort image ad by it’s dimension too.

Download Adwords Editor 11.0.3 today to remove glitch.

5 Tips for Handling Customer Complaints on Social Media

Creating a Social Media account is quite easy but when maintaining same for great and continue visibility is quite tough than we expect. By creating social profile does not mean that we are visible to audience which is our target audience but we are also available to existing customers which are not happy with our service. This could really put a negative impact on our reputation.

To avoid negative response from social media accounts, below are some recommendations:

1.       Auto Approval of Comments: Ever you post any update or article on social media accounts, make sure that you disabled auto approval of all comments. As it is not necessary that comments by follower will always positive. Better to have Admin rights to review all comments manually and approve than.

2.       Respond As Soon As Possible: We all know when we post any comments on any updates then we are actually subscribing all acivities on particular post. This means being as a customer we need immediate respond, most probably within 24 hours. So respond immediately to all questions or comments over posts.

3.       Use Professional Language: At the time of post you are not an individual person, but A representer of your Brand service or company. So it is important, not to rude or take anything personal when responding.

4.       Responding to All Comments are Not Necessary: Now a day most of the spammer do lots of activities over Social profiles, which also include comments on posts. Being as Admin of Social Profile you must be good to have understanding such a way that who are spam comments and who actually need to have response back.

5.       Understand you Customer: Every customer expects to get some loyalty benefit and treated like special customer. They are more interested to avail service from them who treat their customer like human and not any umber like employee ID. They are associated with your social pages because they want to have social experience with you.

In Conclusion of your Social Media accounts target your customer audience but only for those who might not ready to trust on your service. So keep them treated like special and engage them regularly for great social experience.

4 Steps to Create Remarketing Audience via Google Analytics

Remarketing is an essential way to reach those potential customers who are already visited to your website or actively searching for similar products. Remarketing is helpful when you already defined your audience and having any specific offer to attract customers. All you need to ready with a plan strategy, which advertisers already have. In very first step of defining your audience require to place remarketing tags on your complete website, so require IT person to implement code. But when you have some sort of time and cannot recall developer team immediately then it is now possible to tag your website if you already have Google Analytic code installed.

To make it easy for advertisers, Remarketing audience can now generate by following 4 simple steps and they can immediately start with their Remarketing campaign.

1.        Go to Admin section of your Google Analytic account and under the Property setting, choose ‘Audience’ within ‘Remarketing section.

2.        As these audience lists are useful for running Remarketing campaign in Adwords, so it is necessary to select Adwords account. If you have linked many Adwords account linked in Analytic Property then you will found all those options available. Choose right one and proceed to ‘Next’.

3.        Now ‘Enable’ to create very first list which includes all users of your website.

4.        Once you all done then final steps remaining to create your Remarketing Campaign.

You can always come back later on to create more complex audience list like “visitors who stayed on your website more than 6 minutes” or “Audience which has more than 5 page views”. These complex audience list can help you to fulfill your plan strategy for achieving potential customer and increase your Sale.

How SEO Agency can Win More Customers for SEO in Year 2015

A survey recently done by SEOWebTouch.com shared its report in which we found that after Panda & Penguin updates lots of agencies are shutdown. The biggest reason behind it is that they do not have enough clients to continue with agency services. This information Google already having, so Google itself trying to target those agencies who were dealing in SEO but now wants them to approach their clients for Adwords.

Most of the Agencies already started to take interest in Google proposal and started to pitch their clients for Adwords. But some questions come in minds are as below which covered in analysis survey:

·         Is this strategy good to follow?

Pitching clients for doing Adwords who are not having enough budgets is useless. Because Adwords is helpful only when you are having enough budget to spend. Lower budget you have can not get expected ROI. But it is better to suggest plan which includes SEO as well as Adwords too by using Remarketing, Branding and Display campaigns.

·         Is there no more Advertisers want to go for SEO?

As per survey records now a day advertisers who were not available online, now interested in advertising. But they are local one so they do not have enough budget to spend. There are many advertisers who are ready to spend upto $500 per month but need good planning strategy. If you have great strategy planning then you can achieve customers for your agency.

·         Where are customers?

Most of the biggest companies are now not interested in dealing with SEO Agencies as they already hired their Online Digital Marketing expert team. But still there are scopes of customers who are interested in Local Area advertising. So target those audience which are having local business is better.

·         Optimize Website or Local Business?

Website works as store branding when goes for local, but more interested in buying product after visiting to shop. So presence your business website locally over map is very important. Create Google Plus page with listing over map and associate website with website by Publisher tag.

·         Everything Else:

Planning things are better than to do it in Great way. So it require to do all else activities which are require to keep you active in front of your target audience.

PPC: Use Pay Per Click for displaying your brand campaign or discount coupons for target audience.

Social: Not only G+ but use all most of social signals and keep posting it with regular updates. Tell your audience that you are active and serving what most that they will be interesting in your product/service you offering.

Email Marketing: Another great way to keep callback your audience to your business website is email marketing. But make sure that you are not spamming them.

Reminder About Changes Reflecting in Reach & Frequency Reports Availability

   

 All account managers and Webmasters must remember upcoming changes. On 15^th January a Post shared over Blog already mentioned that Reach & Frequency report will be no longer available in Dimension tab. This has been moved to campaign tab, So they need to make necessary required changes if they have automated rules or using scripts.

From today improved version of Reach & Frequency will be having more importance while optimizing account.

Keep Reading and subscribe blog to receive important updates!

+Post Ads now Includes Polls with Related Posts in Google Ads

After long time Google announced new changes in +Post Ads helpful for increasing reach to your target audiences. Some days back +Post ads was introduced to increase engagement of audience with published content over Display Network. This was great way to become part of communication in real time socially. There are very less people who are aware with +Post ads and using because this requires Advertisers to be proactive to distribute/promote content.

Now Google Adwords extending reach of your Polls to more audience when using lightbox ads over Display network. Earlier poll on Google+ option was only able to show your page followers about any interest, topic, business or brand.

How to Start? To start with this feature in +Post over Google+, Advertisers require to login their Adwords account and create a new engagement ad campaign. Also include poll which they want to publish within lightbox ads.

Another major update will be coming soon might be in some weeks which will include a brand reorganization in your +Post ads when you are sharing any post. As per Google it is not good to show only an article/post over Google+. So in coming update your Brand will also appear just after your Post extends. This must meetup with a higher CTR and expension rate.

Happy to update posting regular Google Adwodsupdates.

Improve Impression Share to Reach More Potential Visitors

Reaching your daily budget limit in Adwords does not mean that you are capable enough to capture all available traffic, But it limits to you extending reach to more potential visitors. So it is advisable to increase budget timely and cover maximum traffic available over internet.

Reverse of this if your daily budget limit is not reaching than it is worse situation because it clearly indicates that your Ad is not actual reaching to visitors. To measure your missing opportunity Google described about Impression Share term. This is important as like as click & impressions for a website. Impression Share is actual impressions your Ad received out of your Ad was eligible. This can give you idea that how you are lacking with your competitors.

It was not easy for measuring missing opportunity but Patrick and Amanda discussed and revealed that how to improve impression share in below video.

Happy to update posting regular Google Adwodsupdates.

Ad Google Trusted Store to Win Buyers Confidence Resulting Higher Conversion Rate

Shopping Campaign is a great way of success in achieving customers or sales in real time. As per recent update it is the time of increasing percentage in chance of converting a visitor by winning their trust. This is possible when merchants are having a Google trusted store available. To do so Google just announced success strategy for Shopping in Year 2015 and today rolling out some set of improvements in process of joining Google trusted stores for merchants. Google confident and having past data to assure that this will be helpful for gaining many of customer’s confidence.

Trusted Store Benefits to Advertisers/Merchants: To offer great shopping experience consistently; a free certification program Google Trusted Store has been designed. Merchants required qualifying for certification and once their store will be eligible, they will be awarded with a badge (displayed on website as well as on Google shopping). At present Google Trusted Store is limited to USA, UK, Australia, Germany, Japan and France counties only.

Trusted Store Benefits to Customers: Customers shopping over Google Trusted Store will be offered a free purchase protection worth eligible orders upto $1000. This free purchase protection includes entire purchase amount over Google Trusted Store, including tax and shipping. Customer will get 60 days time period after placing orders.

Applying for Trusted Store: Google made this simplest than ever for merchants who wish to apply for Trusted Store. Merchants need to create an account and add two snippets of code to their website. Earlier it was mandatory to submit shipment and cancellations feeds which no longer require. Merchants can specify desire position for placing badge over HTTPS page of website now.

Beneficial in Adwords: Once Merchants are qualified for Google Trusted Store than they are able to receive seller ratings which are useful to show over Text Ads as well as Shopping Ads. Merchants will get ability to enable Review extension, display a separate line with Adwords Ad helping to increase CTR (Click Through Rates). So Trusted Stores review extension helpful to bring more attention of customers by highlights status in AdWords and the Badge gives trust & confidence to visitors resulting in higher conversion rate.

It does not matter that how small or large merchant account you have but matter is that your merchant store is trustable. If still you have not applied for Google Trusted Store Program, Apply here.

Happy to update posting regular Google Adwodsupdates.

Non Friendly Mobile Sites Might Be Stop Ranking In SERP

Lots of webmasters started receiving Mass Scale warnings that were not having website mobile friendly. They are clearly informed that if they want good ranking for smartphone users then they have to resolve issues in website which appearing for mobile users. 

Google already suggested lots of optimization ways to make their websitemobile friendly, but this is first time when Google sending such notification via mails as well as Webmaster Tool warning message. Due to this kind of behavior experts are assuming that this time Google is more focusing to get website ready for mobile users. However Google is not saying that this will be transfer to penalty but it could be in coming couple of days.

Below mention is a snapshot of message sending by Google:

Google Experts saying that as mobile optimization of website already included in ranking factor table than it is sure that Google is now testing mobile usability issue and sure this will be going to affect in near future.

Happy to update posting regular Google Adwodsupdates.

Google Adwords Shared Library- A Major Update

Google made easy to manage different campaigns requiring same Ads in Year 2014. In every Adwords account there is option to use Shared Library in which Advertisers are able to share single Ad to several Adgroups within different campaigns. But Google now decided to move this facility from shared library completely. This update will be effective from 11th February 2015 in all accounts.

Why Ad sharing facility Moved? 

As per Google in past days there was very limited option to create Text Ads which used to take lots of time for creating same Ads in several Ad-groups. For doing this task in short time, Advertisers have to use Adwords Editor. But now a days there are other Text Ad method creation facility available including copy & paste facility within Adwords interface. So this does no longer require.

What will happen after this update take place?

All Ads which are available in shared library will be automatically copied to targeting Adgroups. This can cause to duplicate Ads in Adgroups.

What should Advertisers do?

If an advertiser using API or Adwords Editor to manage account then it is recommended to them sync their account after 11^th Feb prior to proceeding any changes.

Happy to update posting regular Google Adwodsupdates.

Follow Some Rules to Get Success for Shopping Campaign in Year 2015

Past year there were lots of updates and it will be regularly in coming Year 2015. Google Adwords understand needs of customers as well as Advertisers, So find out various ways to guide Advertisers and recommend them necessary changes. Shopping Campaign is having biggest update in last year which replaced with PLA. There are many other targeting options available than PLA which is easier than ever. Insights in Shopping campaigns are much better than any PLA campaign of which advertisers are getting benefits day by day when they want to target such audience who are looking for products in Real time.

Adwords invites Advertisers to commit with some resolutions for this Year which will be helpful to find more customers at lower price:

1.    Updating Product Feed on Time: We understand that Advertisers are quite busy with regular meetings, personal meets and other scheduled/unscheduled works. During which we have guidelines to update product feed in Merchant account, which should be updated before it expires or your account is getting any warning message for updating product feed. It is an important measuring key of your Shopping campaign success which also ensures to Google that how important Advertising is beneficial for you.

2.    Self Organized: At the starting of Merchant account it was not so easy to update Product feed, but in 2015 evolution it became easier than ever to organize your product feed not only manually but automatically too. What happen when you do not get time to update your Product feed, Quality Score reduced and Shopping Ads become stop serving. We help Advertisers to schedule their Product Feed to update automatically.

3.    Try new things in Year 2015: It is the time when customers are available over Mobile Phone & Tablets in Real time. To target such customers in Real time it is necessary that you bid higher on Mobile Device and grab the opportunity to win new customers .As per past year (2014) measurement we came up with data saying visitors are converting 3.5X more on Mobile/Tablet device than any Desktop users.

4.     Use of Diagnosis: The ultimate goal of an Advertiser is to sell products, for which it is very important that products available in your Merchant account is free of issues. Google understand this thing and introduced Diagnosis tab in Google Merchant account. Now you do not require assuming about product data health as you can check yourself for Product feed via Diagnose. Consider this as the part of optimization in Year 2015 to regular health check for your products in Merchant account. Advertisers also take care that how their products are being searchable over Google via running Search Term Report and optimize accordingly.

5.    Own Updated Information: It might be that sometimes Advertisers are not able to see all issues and that time Google person can help them for any issue or new service update. For doing this Advertiser make sure that they have their own updated information, so they are not missing actual opportunities.

Happy to see you advertising in Year 2015 with great success.

Google Adwords Reach and Frequency Report now in Upgraded Version

New Year brings new update announced by Google for Reach & Frequency report. Currently Reach & Frequency reporting is very important when Advertiser wants to measure that how many unique visitors were interested in his Ad. Also, how many times a unique user was exposed to single Ad. This helps Advertiser to understand that before conversions how many times a user require to see Ad, Basis on which Display campaign strategy can plan.

Due to importance of Reach & Frequency reporting Google decided to improve this via including in campaign tab. Now this will be possible to view aggregate result for any time range (day, week, month etc.) for Display campaign.

Eg. If you have the requirement to find out the exact number of cookies, which exposed to your Ad especially on a weekend, then you can insert ‘Reach metrics’ column in campaign tab and select exact date range as per your requirement. Now available report will be as per your need which was not possible earlier in Dimension tab only.

Below are the steps to get Reach & Frequency column in ‘Campaign’ tab:

1.    Select Campaign tab on which you want to see Reach & Frequency tab.

2.    Select customize columns by clicking over column tab.

3.    Select Reach Metric.

4.    Select to add all columns

5.    Finally click on Apply

All updated Reach & Frequency report for Campaign tab will be available from 28^th January. It is recommended to all advertisers make changes in scripts, macros or reporting filter prior to 28^th January, if they are using.