Now Testing robots.txt Files Made Easier by Google Webmaster Tool

As now a days Google is making several changes day by day in their products but after a long time a big update arrive to us in Google Webmaster tool. Earlier there was lots of confusion that to block which page what should we write in robots.txt but now this is available that you can test each and every url of your website that it is blocked or not.

Lets welcome the robots.txt testing tool in Webmaster tool.

How it works: We already having feature to check crawling for our website (Fetch as Google) now just after this in Webmaster we have option visibility off robots.txt Tester, You need to click on that tab and you could be able to see existing robots.txt code available there. At bottom you will found option to test any page of your website. Enter any subpage or leave this blank to crawl your home page. This will show result as Allowed and highlight code in Green due to which page is accessible by crawler.

In same way if you search any blocked page to test, this will show result as Blocked and highlight code in Red due to which page is accessible by crawler.

To read about same visit to official blog at http://goo.gl/etNDar

Are You Really Optimizing Your Adwords Account

While optimizing any Adwords account ever you found that any set of keywords are not giving conversion then pausing that keyword immediately is not a good idea. There are several factors (basically #3) which are most important before you decide whether Keyword is performing or not.

There are #3 channels which plays major role in path of conversion as below:

1.       Last Interaction –

This is the immediate interaction with conversion and can be easily identified in Adwords. But passing whole credit to single interaction is not enough till you gone through with others.

2.       Assist Interaction –

This interaction is directly not involved in passing conversion but just first step before a conversion is made. You can say that it is the introducer of conversion giving action and played an important role in conversion path.

3.       First Interaction –

This interaction is kind of Assisted interaction but a very first referral that was helpful to give introduction to Assisted and then last (final) interaction.

If you are optimizing any account without doing all these analysis then you are not optimizing your account actually but your account would be in worst condition as missing potential impressions.