Follow Some Rules to Get Success for Shopping Campaign in Year 2015

Past year there were lots of updates and it will be regularly in coming Year 2015. Google Adwords understand needs of customers as well as Advertisers, So find out various ways to guide Advertisers and recommend them necessary changes. Shopping Campaign is having biggest update in last year which replaced with PLA. There are many other targeting options available than PLA which is easier than ever. Insights in Shopping campaigns are much better than any PLA campaign of which advertisers are getting benefits day by day when they want to target such audience who are looking for products in Real time.

Adwords invites Advertisers to commit with some resolutions for this Year which will be helpful to find more customers at lower price:

1.    Updating Product Feed on Time: We understand that Advertisers are quite busy with regular meetings, personal meets and other scheduled/unscheduled works. During which we have guidelines to update product feed in Merchant account, which should be updated before it expires or your account is getting any warning message for updating product feed. It is an important measuring key of your Shopping campaign success which also ensures to Google that how important Advertising is beneficial for you.

2.    Self Organized: At the starting of Merchant account it was not so easy to update Product feed, but in 2015 evolution it became easier than ever to organize your product feed not only manually but automatically too. What happen when you do not get time to update your Product feed, Quality Score reduced and Shopping Ads become stop serving. We help Advertisers to schedule their Product Feed to update automatically.

3.    Try new things in Year 2015: It is the time when customers are available over Mobile Phone & Tablets in Real time. To target such customers in Real time it is necessary that you bid higher on Mobile Device and grab the opportunity to win new customers .As per past year (2014) measurement we came up with data saying visitors are converting 3.5X more on Mobile/Tablet device than any Desktop users.

4.     Use of Diagnosis: The ultimate goal of an Advertiser is to sell products, for which it is very important that products available in your Merchant account is free of issues. Google understand this thing and introduced Diagnosis tab in Google Merchant account. Now you do not require assuming about product data health as you can check yourself for Product feed via Diagnose. Consider this as the part of optimization in Year 2015 to regular health check for your products in Merchant account. Advertisers also take care that how their products are being searchable over Google via running Search Term Report and optimize accordingly.

5.    Own Updated Information: It might be that sometimes Advertisers are not able to see all issues and that time Google person can help them for any issue or new service update. For doing this Advertiser make sure that they have their own updated information, so they are not missing actual opportunities.

Happy to see you advertising in Year 2015 with great success.