//EDITED To Update Search Schema by Vishu :)

Pages

DFP_728X90

Wednesday 18 March 2015

Google To Launch New Doorway Page Algorithm For Better Search Result

Since very long time Google team is continuously working on finding spam results and reason behind their high rankings. This is helpful for merging all analysis with Google search algorithm to serve better results to users.



Recently Google quality team announced that to minimize spam, Doorway pages should be restricted which actual spam user search. Google Quality team had a long lasting view for Doorway Pages which were created to get high ranking by over optimization for specific keywords. But over analysis it was found that user experience for Doorway pages were not good.

Example: Any user searching over Web who is searching for particular result clicked over any Doorway page but exits asap because he does not like it. Later he tries for another result but again he reach to same kind of Doorway page which really frustrate user.

Most of the time Doorway pages having good quality score as they were optimized only for some specific keywords which includes unique content, keyword specific domain, Meta tags and many other optimization techniques. This also done by most of the SEO Agencies who tried same to win more clients. But missing part is unique search value that actually a user searching for.

Timely it has been found that there is large number of advertisers who are continuously participating in Doorway Page creations. But Google is about to take action very soon for such webmasters by changing their Ranking Algorithm. So all webmasters who were participating actively into Doorway page creation will see very bad impact after Algorithm changes will take place.

Below are some questions arrived from Webmasters while confused with Doorway pages:
·         What will be when doorway pages were created for funnel visitors & search engine purpose and just contained reliable & related content of your business website.
·         What will be if pages are ranking itself for some generic terms however content present over doorway pages are general purpose.
·         Will such pages counted as doorway page which differentiate page with other due to location, city or product offering.

As this algo is still in queue to be live, so webmasters can share their feedback or enquire to know more by visited to our webmaster help forum.

No comments: