Are You Really Optimizing Your Adwords Account

While optimizing any Adwords account ever you found that any set of keywords are not giving conversion then pausing that keyword immediately is not a good idea. There are several factors (basically #3) which are most important before you decide whether Keyword is performing or not.

There are #3 channels which plays major role in path of conversion as below:

1.       Last Interaction –

This is the immediate interaction with conversion and can be easily identified in Adwords. But passing whole credit to single interaction is not enough till you gone through with others.

2.       Assist Interaction –

This interaction is directly not involved in passing conversion but just first step before a conversion is made. You can say that it is the introducer of conversion giving action and played an important role in conversion path.

3.       First Interaction –

This interaction is kind of Assisted interaction but a very first referral that was helpful to give introduction to Assisted and then last (final) interaction.

If you are optimizing any account without doing all these analysis then you are not optimizing your account actually but your account would be in worst condition as missing potential impressions.