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Sunday 8 February 2015

How SEO Agency can Win More Customers for SEO in Year 2015

A survey recently done by SEOWebTouch.com shared its report in which we found that after Panda & Penguin updates lots of agencies are shutdown. The biggest reason behind it is that they do not have enough clients to continue with agency services. This information Google already having, so Google itself trying to target those agencies who were dealing in SEO but now wants them to approach their clients for Adwords.

Most of the Agencies already started to take interest in Google proposal and started to pitch their clients for Adwords. But some questions come in minds are as below which covered in analysis survey:
·         Is this strategy good to follow?
Pitching clients for doing Adwords who are not having enough budgets is useless. Because Adwords is helpful only when you are having enough budget to spend. Lower budget you have can not get expected ROI. But it is better to suggest plan which includes SEO as well as Adwords too by using Remarketing, Branding and Display campaigns.

·         Is there no more Advertisers want to go for SEO?
As per survey records now a day advertisers who were not available online, now interested in advertising. But they are local one so they do not have enough budget to spend. There are many advertisers who are ready to spend upto $500 per month but need good planning strategy. If you have great strategy planning then you can achieve customers for your agency.

·         Where are customers?
Most of the biggest companies are now not interested in dealing with SEO Agencies as they already hired their Online Digital Marketing expert team. But still there are scopes of customers who are interested in Local Area advertising. So target those audience which are having local business is better.

·         Optimize Website or Local Business?
Website works as store branding when goes for local, but more interested in buying product after visiting to shop. So presence your business website locally over map is very important. Create Google Plus page with listing over map and associate website with website by Publisher tag.

·         Everything Else:
Planning things are better than to do it in Great way. So it require to do all else activities which are require to keep you active in front of your target audience.
PPC: Use Pay Per Click for displaying your brand campaign or discount coupons for target audience.
Social: Not only G+ but use all most of social signals and keep posting it with regular updates. Tell your audience that you are active and serving what most that they will be interesting in your product/service you offering.

Email Marketing: Another great way to keep callback your audience to your business website is email marketing. But make sure that you are not spamming them.

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