Reminder About Changes Reflecting in Reach & Frequency Reports Availability

   

 All account managers and Webmasters must remember upcoming changes. On 15^th January a Post shared over Blog already mentioned that Reach & Frequency report will be no longer available in Dimension tab. This has been moved to campaign tab, So they need to make necessary required changes if they have automated rules or using scripts.

From today improved version of Reach & Frequency will be having more importance while optimizing account.

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Follow Some Rules to Get Success for Shopping Campaign in Year 2015

Past year there were lots of updates and it will be regularly in coming Year 2015. Google Adwords understand needs of customers as well as Advertisers, So find out various ways to guide Advertisers and recommend them necessary changes. Shopping Campaign is having biggest update in last year which replaced with PLA. There are many other targeting options available than PLA which is easier than ever. Insights in Shopping campaigns are much better than any PLA campaign of which advertisers are getting benefits day by day when they want to target such audience who are looking for products in Real time.

Adwords invites Advertisers to commit with some resolutions for this Year which will be helpful to find more customers at lower price:

1.    Updating Product Feed on Time: We understand that Advertisers are quite busy with regular meetings, personal meets and other scheduled/unscheduled works. During which we have guidelines to update product feed in Merchant account, which should be updated before it expires or your account is getting any warning message for updating product feed. It is an important measuring key of your Shopping campaign success which also ensures to Google that how important Advertising is beneficial for you.

2.    Self Organized: At the starting of Merchant account it was not so easy to update Product feed, but in 2015 evolution it became easier than ever to organize your product feed not only manually but automatically too. What happen when you do not get time to update your Product feed, Quality Score reduced and Shopping Ads become stop serving. We help Advertisers to schedule their Product Feed to update automatically.

3.    Try new things in Year 2015: It is the time when customers are available over Mobile Phone & Tablets in Real time. To target such customers in Real time it is necessary that you bid higher on Mobile Device and grab the opportunity to win new customers .As per past year (2014) measurement we came up with data saying visitors are converting 3.5X more on Mobile/Tablet device than any Desktop users.

4.     Use of Diagnosis: The ultimate goal of an Advertiser is to sell products, for which it is very important that products available in your Merchant account is free of issues. Google understand this thing and introduced Diagnosis tab in Google Merchant account. Now you do not require assuming about product data health as you can check yourself for Product feed via Diagnose. Consider this as the part of optimization in Year 2015 to regular health check for your products in Merchant account. Advertisers also take care that how their products are being searchable over Google via running Search Term Report and optimize accordingly.

5.    Own Updated Information: It might be that sometimes Advertisers are not able to see all issues and that time Google person can help them for any issue or new service update. For doing this Advertiser make sure that they have their own updated information, so they are not missing actual opportunities.

Happy to see you advertising in Year 2015 with great success.

Google Adwords Reach and Frequency Report now in Upgraded Version

New Year brings new update announced by Google for Reach & Frequency report. Currently Reach & Frequency reporting is very important when Advertiser wants to measure that how many unique visitors were interested in his Ad. Also, how many times a unique user was exposed to single Ad. This helps Advertiser to understand that before conversions how many times a user require to see Ad, Basis on which Display campaign strategy can plan.

Due to importance of Reach & Frequency reporting Google decided to improve this via including in campaign tab. Now this will be possible to view aggregate result for any time range (day, week, month etc.) for Display campaign.

Eg. If you have the requirement to find out the exact number of cookies, which exposed to your Ad especially on a weekend, then you can insert ‘Reach metrics’ column in campaign tab and select exact date range as per your requirement. Now available report will be as per your need which was not possible earlier in Dimension tab only.

Below are the steps to get Reach & Frequency column in ‘Campaign’ tab:

1.    Select Campaign tab on which you want to see Reach & Frequency tab.

2.    Select customize columns by clicking over column tab.

3.    Select Reach Metric.

4.    Select to add all columns

5.    Finally click on Apply

All updated Reach & Frequency report for Campaign tab will be available from 28^th January. It is recommended to all advertisers make changes in scripts, macros or reporting filter prior to 28^th January, if they are using.