Shopping Campaign is a great way of success in
achieving customers or sales in real time. As per recent update it is the time
of increasing percentage in chance of converting a visitor by winning their
trust. This is possible when merchants are having a Google trusted store
available. To do so Google just announced success
strategy for Shopping in Year 2015 and today rolling out some set of
improvements in process of joining Google trusted stores for merchants. Google
confident and having past data to assure that this will be helpful for gaining
many of customer’s confidence.
Trusted
Store Benefits to Advertisers/Merchants: To offer great shopping
experience consistently; a free certification program Google Trusted Store has
been designed. Merchants required qualifying for certification and once their
store will be eligible, they will be awarded with a badge (displayed on website
as well as on Google shopping). At present Google Trusted Store is limited to
USA, UK, Australia, Germany, Japan and France counties only.
Trusted
Store Benefits to Customers: Customers shopping over Google
Trusted Store will be offered a free purchase protection worth eligible orders
upto $1000. This free purchase protection includes entire purchase amount over
Google Trusted Store, including tax and shipping. Customer will get 60 days
time period after placing orders.
Applying for
Trusted Store: Google made this simplest than ever for merchants who
wish to apply for Trusted Store. Merchants need to create an account and add
two snippets of code to their website. Earlier it was mandatory to submit
shipment and cancellations feeds which no longer require. Merchants can specify
desire position for placing badge over HTTPS page of website now.
Beneficial
in Adwords: Once Merchants are qualified for Google Trusted Store than
they are able to receive seller ratings which are useful to show over Text Ads
as well as Shopping Ads. Merchants will get ability to enable Review extension,
display a separate line with Adwords Ad helping to increase CTR (Click Through
Rates). So Trusted Stores review extension helpful to bring more attention of
customers by highlights status in AdWords and the Badge gives trust &
confidence to visitors resulting in higher conversion rate.
It does not matter that how small or large merchant
account you have but matter is that your merchant store is trustable. If still
you have not applied for Google Trusted Store Program, Apply
here.
Happy to update posting regular Google Adwodsupdates.
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