Reaching your daily budget limit in Adwords does not mean
that you are capable enough to capture all available traffic, But it limits to you extending reach to
more potential visitors. So it is advisable to increase budget timely and cover
maximum traffic available over internet.
Reverse of this if your daily budget limit is not reaching
than it is worse situation because it clearly indicates that your Ad is not
actual reaching to visitors. To measure your missing opportunity Google
described about Impression Share
term. This is important as like as click & impressions for a website.
Impression Share is actual impressions your Ad received out of your Ad was eligible.
This can give you idea that how you are lacking with your competitors.
It was not easy for measuring missing opportunity
but Patrick and Amanda discussed and revealed that how to improve impression share
in below video.
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