Google made easy to manage different campaigns requiring
same Ads in Year 2014. In every Adwords account there is option to use Shared
Library in which Advertisers are able to share single Ad to several Adgroups
within different campaigns. But Google now decided to move this facility from
shared library completely. This update will be effective from 11th February
2015 in all accounts.
Why Ad sharing facility Moved?
As per Google in past days there was very limited option to
create Text Ads which used to take lots of time for creating same Ads in several
Ad-groups. For doing this task in short time, Advertisers have to use Adwords
Editor. But now a days there are other Text Ad method creation facility
available including copy & paste facility within Adwords interface. So this
does no longer require.
What will happen after this update take place?
All Ads which are available in shared library will be
automatically copied to targeting Adgroups. This can cause to duplicate Ads in
Adgroups.
What should Advertisers do?
If an advertiser using API or Adwords
Editor to manage account then it is recommended to them sync their account
after 11th Feb prior to proceeding any changes.
Happy to update posting regular Google Adwodsupdates.
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