After long time Google announced new changes in +Post Ads helpful
for increasing reach to your target audiences. Some days back +Post ads was introduced
to increase engagement of audience with published content over Display Network.
This was great way to become part of communication in real time socially. There
are very less people who are aware with +Post ads and using because this
requires Advertisers to be proactive to distribute/promote content.
Now Google Adwords extending reach of your Polls to more audience
when using lightbox ads over Display network. Earlier poll on Google+ option
was only able to show your page followers about any interest, topic, business or
brand.
How to Start? To
start with this feature in +Post over Google+, Advertisers require to login
their Adwords account and create a new engagement ad campaign. Also include
poll which they want to publish within lightbox ads.
Another major update will be coming soon might be in some
weeks which will include a brand reorganization in your +Post ads when you are
sharing any post. As per Google it is not good to show only an article/post
over Google+. So in coming update your Brand will also appear just after your
Post extends. This must meetup with a higher CTR and expension rate.
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